FREE SHIPPING to EU for orders > 65€, rest of the world > 120€


In skincare, less is more. Our multi-use natural beauty products simplify your daily beauty routine and help you to save time, money, environment and bathroom space.

Pure=Beauty means being ingredient conscious, sustainable, natural and vegan. We minimize the number of ingredients in our products and carefully choose the ingredients. We love ingredients that have “superpowers”, those that can do small miracles on your skin. All of our products boast an abundance of pure active ingredients that truly nurture your skin.

Read More about our story

New! Hydra Booster

Hydrating and brightening serum with hyaluronic acid 250 mg + spruce bud extract.


New! Balance Booster

Balancing booster with willow bark, seaweed and prebiotics.

Read More

Year 2021 Hit Product: Birch Sap Mist

The product everyone is talking about. Hydrating and regenerative face mist made from organic Finnish birch tree sap, hyaluronic acid and chaga.


All-time Best Seller: Organic Argan Oil

Year after year, one thing you can trust: our premium quality organic argan oil. Tens of thousands of bottles sold, numerous repeat customers.

skinimalism pure beauty


Pure=Beauty is all about skinimalism - the beauty trend that currently takes the world by storm. Skinimalism means natural glowing skin that can be achieved with natural ingredients and simple beauty routines.

Skinimalism encourages us to ditch complicated skincare routines and choose instead a few key products that encourage the emergence of natural glowy skin.

What are you looking for?

Your cart