PURE = BEAUTY
In skincare, less is more. Our multi-use natural beauty products simplify your daily beauty routine and help you to save time, money, environment and bathroom space.
Pure=Beauty means being ingredient conscious, sustainable, natural and vegan. We minimize the number of ingredients in our products and carefully choose the ingredients. We love ingredients that have “superpowers”, those that can do small miracles on your skin. All of our products boast an abundance of pure active ingredients that truly nurture your skin.
New! GLOW BOOSTER OIL
Brightening and renewing face oil. Mix of organic rosehip oil, arctic cloudberry & blueberry seed oils and squalane.
Year 2020 Hit Product: Birch Sap Mist
The product everyone is talking about. Hydrating and regenerative face mist made from organic Finnish birch tree sap, hyaluronic acid and chaga.
All-time Best Seller: Organic Argan Oil
Year after year, one thing you can trust: our premium quality organic argan oil. Tens of thousands of bottles sold, numerous repeat customers.
OUR SERUMS
OUR BODY BUTTERS
Skinimalism
Pure=Beauty is all about skinimalism - the beauty trend that currently takes the world by storm. Skinimalism means natural glowing skin that can be achieved with natural ingredients and simple beauty routines.
Skinimalism encourages us to ditch complicated skincare routines and choose instead a few key products that encourage the emergence of natural glowy skin.