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Since 2008, we have been involved in developing and distributing natural skin care products and during the recent years witnessed a shift away from harsh synthetic ingredients towards natural raw ingredients. 

Pure=Beauty was born to accelerate this movement. However, our products are not only about natural ingredients - it's about those natural ingredients that have "superpowers", those that can do small miracles on your skin. We believe that less is much more and we work hard to minimise the number of ingredients used in our products - and we want that each of our ingredients has a story to tell.

Our mission is to find those ingredients from around the world and ensure they are produced in environmentally and ethically sustainable way. These carefully chosen ingredients are then used to craft high quality and good looking natural beauty products in our modern facilities in Helsinki, Finland.

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